Amazon has announced that it will be introducing limited ads to Prime Video in India beginning in 2025. This follows similar moves in other countries like the U.S., Australia, and several European nations.
While ads will be introduced, Amazon has confirmed that an ad-free viewing option will remain available for an additional fee. The exact pricing details for this ad-free tier will be announced at a later date.
Key points about the changes:
- Prime Membership Pricing: The cost of a Prime membership will remain the same.
- Ad-Free Option: An ad-free option will be available for those who prefer to avoid ads, with pricing details to be announced later.
- Fewer Ads: Amazon promises to show significantly fewer ads compared to traditional TV and other streaming platforms.
- Notification: Prime members will receive an email notification several weeks before the introduction of ads.
This move aims to increase Amazon’s revenue and allow for continued investment in content. While existing Prime members will be able to continue using Prime Video without ads at the current price, those who prefer an ad-free experience can opt for the upcoming ad-free option.