According to Piper Sandler’s annual poll of over 13,000 American teenagers, TikTok surpasses Instagram as the most popular social app, and Netflix is marginally more popular than YouTube in terms of daily video consumption.
TikTok is the second most popular app, according to 79% of respondents who mentioned using it once a month. According to a recent survey. 39% of teens surveyed chose TikTok as their favorite, surpassing Instagram at 32%. Snapchat followed with 18% of the teen vote.
With a 71% monthly usage rate, Snapchat ranked third. According to monthly usage statistics, Facebook (30%), Twitter (30%), and Pinterest (41%) were the least popular platforms.
Instagram has been actively working to attract younger users by introducing new features like notes, story comments, close friends options, and AI bots. These features aim to encourage more interaction and engagement among users.
To prioritize the safety of underage users, Instagram has also implemented stricter content moderation measures for youth accounts.